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Because I’m a Girl with @SearsCA: Fashion That Makes a Statement and A Difference at Sears! #SearsMom


Because I’m A Girl.

Having two girls, I am on a life-long mission to uplift, empower and encourage them. To provide them with all of the best opportunities that are within my reach. I want them to cement the fact that they are beautiful, intelligent–capable. In most parts of the world, we are blessed to have this freedom. Women and girls are celebrated for their contributions and accomplishments. But, in other parts of the world, girls aren’t as lucky.

My girls absolutely love fashion and the mere fact that they are blessed to have the basic necessities and much more, is the very reason they are confident in making decisions in their lives. And they sure do love Sears fashion because, well, have you seen how cute the clothes is? Check out Gabby’s a stylish number pictured above. Gabby and Mimi alike are confident because they have been given that encouragement.

Volunteering and making the difference in other people’s lives is something that is essentially priceless because it pays in ways that can’t even be described. It’s fulfilling and rewarding. Growing up I volunteered for years at a nursing home, I spent time with the elderly and learned so much from them and their lives. As well as the elderly, I spent time with kids that have developmental and cognitive disabilities. I also volunteered at our city’s animal shelter and the experiences, relationships and memories I made is something I take with me forever.

My girls have donated and volunteered their time with can and cereal drives, donations and much more to help the kids in lower-income areas within our very own city. I can’t wait until they are older and are able to do what I did but, for now, we will continue teaching them to do as much as they can to help those who need it.

The Problem.

Girls in the poorest regions of the world are among the most disadvantaged people on the planet. They are more likely to live in poverty, more likely to be denied access to education, and more likely to be malnourished, simply because they are young and female.

And yet, studies show that when you invest in girls, the whole world benefits. If a girl has enough to eat, a safe environment, and an education, she’ll work to raise the standard of living for herself, her family and her community. And in time, she can even strengthen the economy of her entire country.


Sears is Helping Girls, You Can Too!

Did you know that Sears Canada does lots of charitable work year round through the Sears Canada Charitable Foundation for kids with cancer?

Sears also has an ongoing partnership with Because I am a Girl too! One percent (1%) of all of Sears’ Girl Confidential brand sales go toward the charity! Donations support projects which improve the lives of girls in developing countries and give them equal access to health care, education, protection, independence and an opportunity to participate in society.



Sears collaborated with Plan Canada on limited edition t-shirts and totes made in Bangladesh. One hundred percent (100%) of the proceeds of the sales will be given to Because I’m a Girl to be invested back into Bangladesh to provide education and community programs for girls. The shirts are now only $14.97 and the totes are $9.97.

So, you can help empower girls that absolutely need it! I know I will be headed to Sears to buy some more Girl Confidential gear for Gabby and Mimi. I will get them both totes and some cute tees for Spring and I’ll be happy to contribute to Because I’m A Girl, I’m sure they will be thrilled.

There’s always something for everyone at Sears too. I’ll be headed down for some totally cute summer clothes shopping and I know a few ladies who just had babies and could totally use some new baby clothes and duds!

How do you help those who need it or your own community?

Let me know, til then–cheers m’deres!


Note: I am part of the Sears Mom Ambassador program with Mom Central Canada and I receive special perks as part of my affiliation with this group. The opinions on this blog are my own.

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  1. I love buying this brand for my girls, we always check out the new styles when we're at Sears. Now I'm even happier to buy them, what a great initiative!!

  2. We open our home to kids that need anything. Clothes, food, a place to crash. There are a lot of them.

  3. What a cool thing! I love hearing about things like this Sears is great with helping out those in need.

  4. My daughter hasn't gotten big enough for this brand yet; but I am excited to support it when she does. I love shopping at Sears and I love when brands help create such meaningful initiatives like this one.

  5. Love it! I didn't know Sears was passionate about a cause like this. I have to support them with my purchases!

  6. This looks like a great brand. I have yet to shop at Sears for clothing in years but wow now I want to!
    My recent post Save Some Money On Dog Treats & Food With EverPet @DollarGeneral

  7. Thank you for sharing this!!!
    Our family sponsors a girl each month via Plan Canada's Because I Am a Girl campaign. I have their badge on my blog to encourage more people to invest in girls around the world! It's a program I am honoured and privileged to support.
    And now I can do even more when I buy clothes for my own 2 girls.
    So happy that Sear's has partnered with Plan Canada on this. 🙂

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