A smarter way to move is coming and Ford Motor Company is not only striving to be an automotive company with great products but, a mobility company too.
They announced news on all 5 parts of Ford’s Smart Mobility. Starting with Connectivity, they are opening a wearables lab in Dearborn, MI. Focused on wearing wearable tech in vehicles that help you monitor bio-metric data from wearables like blood pressure and heart rate. If the vehicle detects that the user is sleepy or stressed, it will activate vehicle technologies like lane-keeping aid and automatic cruise control.
Talking About Technology.
Host Ryan Seacrest has worked with Ford for many years. If you are a fan of American Idol, you know that Ford is a big partner and has been affiliated with the show for a long time. Seacrest discussed technology with CEO Mark Fields and President Bill Ford. Mark Fields said that today was a start of the next transformation of Ford and he is right.
They announced a new lease sharing product through Ford credit that enables up to 6 people to share a lease. The pilot for this program starts next month in Austin, TX. Digital tools let groups keep in touch, plan and track vehicle use and payments as they share the cost of the single lease.
If you have a lease, you may not always use the allotted kilometers. With a new financing pilot, select customers will receive credits for unused miles to put towards their next new vehicle.
They have also teamed up with IBM and have created a new data platform to look at data and identify mobility patterns and find efficiencies. For example, finding open parking spots and alternative travel routes to avoid gridlock–all in an instant.
Ford has been testing out autonomous vehicles for over a decade and this year they are testing out California, Arizona and Michigan roads including Mcity, a simulated city at the University of Michigan. They are tripling their development fleet, making them the world’s largest autonomous testing fleet in the world. They are also going to be the FIRST auto company to test out autonomous vehicles in the snow. It will help take autonomous vehicles to the ultimate level.
Imagine having a personal mobility assistant that you have access to 24 hours a day. It can help you navigate your favorite city, guiding you through traffic and finding parking. Just through a touch of button, you can find available and since Ford has partnered with 7 Eleven and McDonald’s, you will be able to get rewards! You can even start your car from miles away. An appreciation program that rewards you for living life like you do!
Ford is opening Ford Hubs in San Francisco, New York, Shanghai and London. Basically a place to go to help you build your ideal vehicle and rethink mobility as a whole. You can join exclusive events, share your ideas and collaborate.
If you love mobility and a way to make life easier than you will be just as excited as I am about Ford Pass. Their announcements today are innovative and trailblazing. I cannot wait to see it all come to fruition and other companies follow suit.
Is mobility and technology important to you?
Let me know, til then–cheers m’deres!
Nancy Polanco is a freelance journalist, lifestyle content creator, and editor of Whispered Inspirations. She is a proud Mom to Gabby and Michaela and partner and best friend to Darasak. Having worked as part of a health care team for almost a decade, Nancy is happy to be back to her passion. She is a contributor to the Huffington Post, TODAY’s Parents, and an Oprah Magazine Brand Ambassador.