Why Your Startup Business Needs Instagram
Instagram, since it was launched in 2010, has become one of the most popular social media platforms. It is used by more than 500 million subscribers daily and has over a billion total numbers of users around the globe.
The platform has already helped a lot of businesses, both big and small when it comes to their digital marketing success.
In fact, more than 65% of the top 100 brands in the world include Instagram in every their marketing campaign.
If you are a service provider or a retail business and the idea of Instagram marketing is not yet clear to you, below, we have provided reasons why your startup business needs Instagram.
Reach More People Than You Can Imagine
Even if your business is located in a mall or a densely populated area, it is still impossible to offer your product or services to hundreds or even thousands of people in a single day.
However, that number of reach is highly achievable on Instagram but only with using the right strategy in your marketing campaign.
With over half a billion daily users, Instagram offers a perfect place for creating brand awareness and brand visibility.
Growing a business with the help of social media requires more than simply setting up a profile and posting occasional updates.
To truly leverage the power of social media, businesses need to work with influencers.
Micro-influencers are individuals with a relatively small but engaged following on social media. Unlike celebrities, micro-influencers have much more personal relationships with their followers.
As a result, they can be extremely effective in promoting products and services to their audiences.
However, working with macro influencers can be beneficial for international brands who want to reach worldwide customers.
For example, you must probably be familiar with Hashtags since they are regularly used not just on Instagram but on all other social media platforms as well.
Hashtags are not only characters with hash or pound (#) sign, in the beginning.
It’s a powerful tool that makes your brand visible to many people interested in services, products, or brands similar to your niche.
To make things easy, you can use hashtag generator to find and use the most popular and trending Hashtags in the market.
You can also create branded Hashtags to solidify your brand’s online presence. You can also use it to create events to increase your visibility further.
Perfect for All Size of Businesses
Before, competing with large companies and popular brands was very challenging. Especially for businesses that are just starting with limited resources.
But on Instagram, one can still get a lot of engagement from their target audiences even without breaking the bank.
For example, the platform has plenty of influencers on every niche. You can reach out to top-tier influencers and mid-tier and micro-influencers for a brand promotion deal.
You Don’t Need to Be a Pro in Creating Images
In traditional advertising, you need to make sure that you use high-quality pictures. Some brands even hire professional graphic designers to ensure quality.
While this approach is still essential in digital marketing, Instagram gives an option not to spend some of your resources just to get quality images.
The platform itself provides a wide range of filters, effects, and other editing options that alter your photo to make it appealing to the eye.
You Can Sell Products Directly on Instagram
While Instagram allows you to drive traffic to your money-making website. You can also generate a profit using the platform itself.
Their latest feature called shoppable posts allows businesses to tag their products directly in the photos.
According to research, more than 70 percent of Instagram users admit that they are using the platform to purchase products and search for services.
With this, you are missing a lot of opportunities if you haven’t included Instagram in your marketing strategy.
Instagram Stories and IGTV are the Newest Way to Attract Customers
The platform also created a new and effective way to advertise your brand. Instagram stories and Instagram TV or IGTV, allow you to create live posts and stories that people can watch.
It is a great opportunity to showcase your brand and how it benefits them.
To make your videos more personal and relatable, social media experts recommend creating live stories from behind the scenes.
Maybe some professional online video editors can make your videos even better.
You can even post events of your brand.
It is a great tool for building credibility, trust, and rapport with your target audience.
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Not including Instagram in your business marketing strategies is like ignoring thousands of potential customers.
Besides, probably most of your competitors are already using Instagram so there’s no reason why you shouldn’t use it too
No better time to start than now!
Does your startup business need Instagram?
Let me know, til then–cheers m’deres!
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Nancy Polanco is a freelance journalist, lifestyle content creator, and editor of Whispered Inspirations. She is a proud Mom to Gabby and Michaela and partner and best friend to Darasak. Having worked as part of a health care team for almost a decade, Nancy is happy to be back to her passion. She is a contributor to the Huffington Post, TODAY’s Parents, and an Oprah Magazine Brand Ambassador.