The Ford Rouge Factory.
It is no wonder that the Rouge Factory has been dubbed 1 of 10 Top Greatest Places to Get Inspired by Innovation. We were given the opportunity to walk the plant and for this instance, as media, we were allowed to document our experience. If you can’t make it to Dearborn, MI, please–I invite you to take a walk with me below!
The Ford F-150 Raptor and The History of Ford.
Our first stop was the The Legacy Theater, which are two state-of-the-art theaters. Inside you will see the history of Henry Ford and the great company he built. You’ll see never-before-seen historic footage and learn about how it all began. You will see it evolve, from aiding in the war and the coming of the union. I never knew how well Ford paid his employees and how they were finally able to drive the cars they built.
The F-150 Raptor.
The Manufacturing Innovation Theater was an amazing experience. It was a multi-sensory experience that took us from concept to upcoming production. It was amazing to see how it came to life and the special effects definitely do not hurt. I’ve also included footage of inside the Rouge.
One of the profound aspects that stayed with me about Ford was that they listen to their consumers. In their theater presentation, you can see a Ford rep hitting the pavement and asking truck drivers what they can do to improve their trucks.
What I loved about the Rouge Factory was that it was surrounded by a very industrial area, in fact, it is about a mile and a half long itself–but, they try to be green. Although their new living roof was covered by snow, you can see above the greenery that covers it. The brush allows the factory to use less energy during the winter and the summer as it acts as insulation.
FUN FACT: Paint over spray is collected and compressed into a plastic and sold to make fencing.
There are two marshlands on-site and miraculously, there are new wildlife that aren’t indigenous to the area who have made these marshlands their new home. There are wildlife studies happening right not at Ford because of this. They also collect exhaust fumes to create a fuel cell.
The Assembly Line.
I took a self-guided tour through the Ford Rouge Factory and I took my time. It was remarkable to see how much work goes behind making a safe and trusted vehicle. The tour takes you through each section of production and you can see the cars being progressively built as you walk through. You can see the finished product in the photo above.
FUN FACT: Every 60 seconds a Ford truck is made at the Rouge Factory.
The tour itself wraps around the plant floor and you can really see how vast and large it really is. What was really cool to see was the way that they made the doors and how they were carried through the factory.
For me, it was inspiring to see what Ford’s dream transformed into. From having walked the actual floors of the first Ford plant ever, Piquette Plant (I will show you a sneak peek in my next post), where the Model T was born and created and to see the Rouge Factory and what it is today.
Well, it proves that Henry Ford was a pioneer and one of the great trailblazers of our time.
After walking the tour with me, what strikes you most?
Let me know, til then–cheers m’deres!
Note: Ford Motor Company paid for my travel and accommodations at the three-day NAIAS Digital Summit. It was not compensated in any other manner for my time. My opinions posted here are my own and have not been influenced in any way.