6 Do’s and Don’ts When Coming up with Holiday Giveaway Ideas
Many people associate the holidays with giving and receiving gifts. Indeed, it’s one of the most popular ways to celebrate the season.
As a brand, you can get your customers excited about the festivities by hosting a giveaway event. Your customers will appreciate the chance to receive a free item from a brand that they support and love.
Additionally, hosting holiday giveaways can help your company build brand awareness and expand your reach to more audiences.
When individuals share news of your giveaway, there’ll be more word of mouth about your company.
However, you still need to think about the actual giveaway items if you want them to become successful and contribute to your brand’s marketing efforts.
As such, consider giving out practical products like a slap koozie for every purchase or as a prize for a holiday-themed contest.
Whatever you choose, take note of these do’s and don’ts when coming up with holiday giveaway ideas.
Do Make the Mechanics Simple
When coming up with your giveaway event, create easy guidelines that everyone can follow. Make the steps to enter and qualify for the prize simple so that it will encourage more people to participate.
For example, you can ask participants to follow your social media pages and tag three of their friends in the comments section to become eligible to receive the giveaway items.
This is a simple yet effective way to get people involved. It also helps widen your audience as participants tag their buddies who might not be aware of your brand.
If you make the rules of the giveaway too complicated, some people might not want to join. So make sure to keep things simple to understand and easy to do.
Otherwise, your audience might lose interest or get the impression that you don’t want anyone to win and receive the prize.
Do Consider Fun Social Media Holidays
Aside from major holidays like Christmas and New Year, there are a lot of social media holidays that you can take advantage of to promote your giveaway and link to your brand.
If you’re a pastry or bakery, for instance, you can capitalize on National Cake Day on November 26 or National Cookie Day on December 4, and give out a free cookie or slice of cake to your followers.
It’s a great way to put attention and association to the holiday and your brand, making it an effective marketing tool and promising holiday giveaway idea.
Do Set a Deadline
When hosting an online giveaway, include an end date for the promo. It informs participants how long they have to join and creates a sense of urgency among them to enter the giveaway.
Also, it’s a great marketing strategy to announce the winner in time for the holiday that your giveaway is centered around. It also provides a bigger impact on your brand and the participants as a result.
If you’re wondering about the best schedule, consider running a simple giveaway for seven days or less. This should be enough time to gather participants to like your profile or tag their friends.
But for giveaways that require more effort like answering questions or creating specific content, you might want to give participants a bit more time to prepare.
Don’t Delay When Delivering the Gift
Once you’ve selected a winner for the giveaway, immediately reach out to the person and find out where their prize should be shipped.
Don’t take long to send the prize as this can create a negative impression on the winner. It might also lead to negative comments or feedback, which defeats the purpose of hosting the giveaway.
Since you’ll be holding the giveaway during the holidays, you also need to anticipate potential shipment delays.
As such, it’s a good idea to consider other delivery options because traditional parcel delivery services might take more time.
If delays do occur, make sure to communicate with the winners and keep them informed that their prize is on the way.
Don’t wait for the winners to ask for updates. Instead, initiate it so they know what to expect.
Don’t Let Participants Leave Empty-Handed
Unfortunately, not everyone can win your giveaway prize. But this doesn’t mean that you can’t acknowledge the other participants.
You can still reward them with some consolation prizes.
If your budget permits it, send those that joined a discount code or a special gift on their next purchase.
This helps everyone feel like a winner and that their efforts are worth it. You’ll also create plenty of good impressions for your brand with potential customers.
Don’t Forget Other Important Holidays
While a lot of people celebrate Christmas, some of them might also be celebrating other holidays during the season.
For example, Hannukah and Kwanzaa are observed around the same time as Christmas and New Year.
That said, craft your holiday marketing that’s sensitive to everyone. If possible, come up with a holiday giveaway idea that involves individuals with different beliefs and backgrounds.
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If you want to take advantage of the merriment of the holidays, hosting a holiday giveaway event for your customers and followers is a fantastic idea.
But take note of these do’s and don’ts when planning the next giveaway. Hopefully, it will yield your business new customers along the way.
Do you have any other tips for when coming up with holiday giveaway ideas?
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