Shreddies Search for Goodness: Calling All Canadians! Know Someone Who Makes a Difference? Nominate Them Now!

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Shreddies Search for Goodness.

Post Shreddies believes that there is Genuine Goodness in every Canadian. After all, we are known for being polite and kind (we do say sorry, a lot–sorry) – it is who we are as a nation. Why not celebrate that? 

It is the very reason that Shreddies started the “Search for Goodness”, a national search to recognize individuals for their selfless commitment to their community.

This is the perfect chance to nominate a person that you think falls under this category. Canadians can share their stories on! Last year, there were 80 nominations and an estimated 1,700 votes from people all across Canada. That is a lot of Canadians doing good! You can submit your nominations until May 10, 2015.

Julia and Emma Mogus

Do You Know Someone?

Is there someone you know that goes above and beyond to help someone out? Or maybe you know someone who is willing to do anything for a good cause. These individuals often do all of this without asking for any recognition in return.

If your answer is yes, then you can help  in the search. Shreddies wants to share these stories of goodness with the rest of Canada to celebrate and inspire others.

Last year’s winners were sisters Julia and Emma Mogus. They are the perfect example of Canucks who go above and beyond to make a difference in the lives of others. They were featured in a national advertisement that told the story of what they do for their community and in remote communities in Northern Ontario.



How to Nominate:
  • Visit before May 10, 2015.
  • Complete the entry form
  • Upload a photo of your nominee (optional). 
  • Tell us why this person is a genuinely good person in no more than 250 words.
  • Once a person has been nominated, Canadians can vote for their favourite story once a day to help the nominee make it into the top 10 finalists.
  • Full contest rules are available at 

Note: There will 10 finalists and the winner will win a spot in a Shreddies advertisement. Although we know there is a lot of good in Quebec, they are ineligible to participate due to rules and regulations unique to Quebec.

POST FOODS CANADA - Shreddies sets out on third annual "Search f

Some Food for Thought.

Remember how I mentioned that Post Shreddies believes that there is goodness in every Canadian? Well, here’s a few numbers that will give you a lot to think about. 

70% of Canadians feel it’s important to volunteer simply because it’s the right thing to do, while 90% of Canadians think it’s important to give back and over 50% do so by volunteering their time. Almost 60% of Canadians are doing this at least once a week or more! 

More Info:

Canadians walk the walk and talk the talk when it comes to volunteering:

• Almost 70% volunteer their time to help someone they know with things like errands and snow removal. 
• Of those who volunteer, 60% volunteer for a community-based organization.

Canadians believe volunteering results in positive outcomes:

• Almost 80% agree that genuine goodness is strongly associated with those who volunteer.  
• More than 90% feel a sense of pride and goodness after they volunteer.  
• Almost 90% agree that volunteerism is an important function in building a strong community. 


What Are You Waiting For?

I’m sure that by now you’ve thought of someone who is deserving of recognition. I know that often times, they are too modest to accept it.

We have always been taught to give freely without expecting anything in return. But, I’m happy that Post Shreddies is giving someone the credit they deserve because that person changes the lives of so many on the regular. 

For more information and to submit your nomination and story, head over to If you want the latest updates from Shreddies, visit them on Facebook, here.

Who are you going to nominate?

Let me know, til then–cheers m’deres!



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  1. This looks like a great cereal and a great program. I wish I lived in Canada. =( It seems like you guys do a lot to promote social activism.

  2. I would nominate my oldest daughter who is a vet tech. She not only has 6 pets of her own but she's always working hard to take care of animals and makes sure they have a safe and happy home. She treats her pets as babies since she's been unable to have a baby of her own.

  3. I love that Canadians actually have companies looking to promote the natural kindness and generosity apparently inherent in the nation! You wouldn't see that in the States too often

  4. I'm impressed with those stats about the goodness and kindness of Canadians. Every Canadian blogger I've had a chance to get to know is really nice.

  5. I just think this is such a cool promotion! I love highlighting the goodness in others and will definitely be nominating one of my friends.

  6. Oh nice! I love this initiative, a great way to encourage goodness and kindness. I'll have to nominate someone!

  7. This is awesome! It's always nice to get recognition when you stand out above the rest, but maybe not in the usual way. Many volunteers, or overall amazing people don't get the recognition they deserve so this is great.

  8. I really do believe there is a lot of goodness for those who volunteer. There's something so wonderful bout losing yourself in the service of others.

  9. This looks like a great campaign! I love how this will be good for the community and for other people!

  10. I am not in Canada, BUT I have a cousin up there… I will pass this along to her- I bet she has some people she would love to nominate!

  11. I love the addition of the infographic-such a great visual! I love this idea and I can definitely think of a few people who I could nominate!!

  12. This is a great way to honor those who volunteer and demonstrate qualities of a good person. I think that people are likely to do more good with positive reinforcement like this.

  13. I have been volunteering at our local food bank for years. I think it is important to give back to your community when you can.

  14. I love those stats showing how much you all volunteer! That's amazing. Very inspiring to make me want to get out and do more.

  15. This is rather interesting bits of information. I think that there are plenty of volunteers in the US, but I have no clue how many in relation to Canada. I love this campaign idea. Thanks for sharing.

  16. Definitely stats to be proud of there! I think the majority of people here volunteer in one way or another too. I def. think volunteer time is important. AND I def. do know people who deserve a nom.!

  17. What a great campaign! I know quite a few young people I would nominate in our community! On our small island, social activism is important and it's great to see young people taking part!

  18. This is FABULOUS!!! I know so many people who should be nominated, like my friend Laurie! Thanks so much for sharing!

    Side note, I haven't eaten Shreddies in ever!!! And now I'm craving some! hehe YUM!

  19. What an awesome promotion! I like shredded cereals a lot! I think anytime you volunteer for a good cause it's so worth it!

  20. I would nominate my oldest daughter. She is always starting campaigns at her school to help others… locally and abroad. So proud of her. The latest she is working on is a bubble soccer game at her school. I hope it comes to fruition! 😀

  21. Sounds like something great to be involved in! Being a leader and taking the steps to make a difference are not always easy, but there are those out there that do it! They should be celebrated and honored. Thanks for sharing!

  22. My mom gives and gives all the time and never makes time for herself. Between her kids and my grandma, she is always on the go and making sure everyone is taken care of.

  23. This sounds like such a great program. I love it when there are companies that encourage others to help others out!!

  24. I love this. I have seen these kids somewhere else recently. I can’t think of where now actually. This is great. I am a giant proponent of kids getting involved and using their voices. I will definitely enter the contest.

  25. My kids love cereal so much each day. I don't think we have this brand here but this is a great cause to help someone shine.

  26. This sounds like such a excellent campaign, people deserve recognition for their hard work. I hope they do something similar here in the US I would nominate quite a few people.

  27. Being active in my sons Track & Field I know a lot of great volunteers who should be nominated. Thank s

  28. Very interesting infographic! I enjoyed reading your post! Volunteering is something we do as a family. My husband just recently helped build houses for Habitat for Humanity.

  29. What an amazing campaign that is worth for my share, glad to see teens having this kind of cause.

  30. Omg I always love it when I see kiddos giving back! Just warms my heart. This is such an awesome promotion. Hope y’all get Aton of nominations:)

  31. This is a great campaign. I love seeing people getting recognized for helping others.
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