Ford is Coloring Your World.

Ford is Coloring Your World.

As many of you know, I am a car buff.

I may not be driving a sports car every day but, I do drive a Ford and I love it.

Last year, I met the wonderful people of Ford at ShesConnected and I was able to learn what they have been up to in recent years. I even got to try out the Active Parking Assist and was floored by how AWESOME it was. Not to mention, I also go to our local Auto Show every year and check out the domestic cars.

Ford blew it away this year.

Their display was one of the largest and one of the most innovative displays of what Ford has to offer. So apart from being the creators of one of the best muscle cars out there, the Ford Mustang and helping the parking impaired with parking assist, they are truly leaders in the market.

Their display was so interactive, you could walk around and tap your Ford card and get information sent right to your email. All the specs and pictures of Ford’s drool-worthy cars that interested you.

Annnnd.

They had live dynos.

Come on now.

Dynos?

Oh yes!

 

Sorry, I had to share that.

And that may or may not be me screaming in the end.

Okay.

It was me.

Now, Let Ford Color Your World!

Ford has recently shared that on top of remaking the Ford Fusion and Ford Taurus into sexy, curvaceous rides, well–they are looking out even more for us moms.

Our lives are busy after all, we have endless trips to the grocery store, the bank–soccer practice, dance class.

You name it.

We do all this with our wee ones in the back seat, so aside from all the distractions you can offer during car rides, have you ever thought about the effect light has on a toddler?

Mood lighting in the interior of a car can do wonders. It can lower your blood pressure, it can keep you alert and just make you feel good.

A few facts:

• The new ice blue interior lighting in the Ford Fusion helps to keep drivers and passengers more alert.
• The brain does not see colour, but the colour of light that is a form of electromagnetic energy that triggers emotional responses.
• Colour choice may result in bringing clear-headed, decisive action or deep, slow breathing that help the heart relax by slowing the production of stress hormones.
•  There are shades of yellow that stimulate parts of the brain, bringing clear-headed, decisive action.
• Green, on the other hand, affects the nervous system, causing us to breathe slowly and deeply, helping the heart to relax by slowing the production of stress hormones.
• Red – arguably the most attention-getting of colours – likely will evoke the strongest emotions, be that passion or anger.

According to Ford researchers, a person’s attention span is limited and lighting can play a key role in providing a driver with critical and noncritical driving-related information without diverting attention.  “Lighting in a vehicle is about space and dimension,” said Mahendra Dassanayake, Ford technical leader for Design, but there’s more to it.

“Lighting gives you a sense of orientation,” said Dassanayake. “It’s a unique combination of functionality and comfort. Lights, graphics, and displays are critical to drivers; we need to make sure that information is presented to the customer in an effective way.”

Developing the ice blue colour available in the ambient, or accent, lighting palette was critical, since it is a shade that can help keep drivers and passengers more alert. This makes it easier for a driver to absorb all the other messages coming from inside the vehicle.

Wow.

I think that it’s very commendable that Ford has decided to go beyond the surface and really think about the people who are driving their cars if certain colors can help the internal Zen of my car and the people in it.

I’m game.

Ford says, “Buying a car is very similar to dating,” said Interior Chief Designer Michael Arbaugh. “You saw the exterior of the new Fusion and were drawn to it. Now when you see the interior, you realize it’s more than just looks – you want to be in a long-term relationship.”

What Do I Think?

I really do believe in the power of colors and lighting and how it can affect your mood. I personally would enjoy the Purple, Blue and Orange lighting. Those are the colors that attract me the most and I can always use a little magic, optimism, and loyalty on a day to day basis. I honestly feel that cool lighting and white noise or a movie playing in the car would do the trick to keep my 2-year-old Mimi relaxed!

So, what do you think about Ford’s new ambient lighting?

Let me know, till then cheers m’deres!